BRANDsONSET

CRAFTING POWERFUL BRAND STORIES & STRATEGIES

Connecting brands with entertainment through strategic storytelling that captivates audiences and drives impactful experiences

ABOUT ME

Born and raised in Paris, I’ve honed my passion for brand content and entertainment through a diverse range of experiences throughout my career. From defining media strategies for Sony Pictures to leading 360° theatrical marketing for Warner Bros. EMEA, launching Vice TV in France and driving brand content and entertainment projects on a global scale at Ralph Lauren. My journey as equipped me to craft innovative, results driven strategies that elevate brands in the entertainment space with a strong pop culture mindset.

ART DIRECTION

From talent scouting to storytelling, creating visually strong campaigns that speak to audiences.

entertainment strategy

Building strong partnerships with Netflix, Fortnite, E-sports teams, Twitch as well as key player from the cultural space from dance to music and renowned artists, allowing us to tell brand stories that matter to audiences, generate engagement and brand love.

INFLUENCING AUDIENCES

More than building traditional influencer campaigns, I crafted storytelling around them to build organic and strong campaigns from IG to TikTok and live shopping events generating instant spike to RL website.